Melinda is Founder and CEO of Baby2Body, a Sport Psychologist, entrepreneur and strategic business consultant, with a proven track record of innovation, product and business development. A Tech London Advocate, Melinda is leading a competition for Health Tech Start-ups in 2015 and is an Innovation Tutor for executive education at London Business School.
Melinda has led numerous digital projects as a consultant: developed a coaching platform for a wearable fitness device; developed a platform of products and services for people living with chronic diseases; GTM for a software programme for electronic health management; partnerships and GTM for technology to detect heart and breathing rates; propositions and GTM for psychological wellbeing platform and others.
Specialities: A passion for partnerships, innovation and strategy with a strong psychologically based consumer focus. Developing technology based health and well-being solutions, wearable technology, devices and services.
Shortlisted for The Europas StartUp CEO of the Year 2016
Runner up in The Barclays Bank Take One Small Step business competition 2010
Co-author of 'The Pregnancy Book' ( DK 2009).
Producer of 'baby2body- workout for pre and post pregnancy dvd'.
Producer of body2b and fit4boys: teenage wellbeing programmes.
